Dan Lear's article provides some valuable, practical starting points for developing an online persona for your firm and your professionals that will attract the kind of clients you want. I liked the emphasis on taking the necessary time to define your ideal client as well as planning and educating prospects while showing off your subject matter expertise. It's a quick read, and there are plenty of cherries to pick (no pits!).
Consider that, according to our research on today’s legal consumers, three out of five legal consumers go online at some point to investigate or try to resolve their legal issue; 42 percent go online to research their issue specifically. Knowing this, you can see that it’s imperative to have a meaningful profile and relevant posts on social media. Being active on social media helps to build your online reputation, makes it easier for potential clients to find you, and presents a more holistic view of who you are. It may seem like a big investment but if you set aside a little time every week, it will pay off.